MirachSEM
Save hours on PPC search terms cleanup
Built for PPC specialists and agencies working in Google Ads & Microsoft Ads
Trusted by 1,000+ PPC expertsThe hidden cost of manual optimization
Without the right tools, PPC teams waste time and money on repetitive manual work
Average ad spend wasted
Without proper negative keywords, 1 in 5 clicks drains budget on irrelevant searches that will never convert
Wasted monthly per PPC specialist
Manual keyword work is tedious and time-consuming—clicking through searches, copying words, switching tabs repeatedly
Some PPC managers skip search terms reviews entirely due to time constraints, missing critical optimization opportunities
MirachSEM makes it 3x faster
Stop wasting time on manual keyword work. Streamlined workflow built for speed.
Faster workflow
Complete in minutes what used to take hours. Streamlined interface cuts through the complexity.
Visual picker
Click and highlight words directly in the search terms table. No copying, no switching tabs.
Bulk editing
Edit match types and set CPC limits for all keywords at once. One change, hundreds updated.
Negative keywords picker
Usually, PPC campaign maintenance involves excluding irrelevant search queries. That reduces costs and improves the following conversion rate for your company. However, the default UI allows excluding complete search queries only. Excluding particular words is time-consuming manual work. Mirach SEM can help here!
- 1. Navigate to Google Ads or Microsoft Advertising "Search terms" page
- 2. Enable the Negative Keywords panel by clicking the browser extension's icon, or by pressing
- 3. Click on the words that are not relevant to your ad
- 4. Select the relevant match type
- 5. Copy the resulting list by clicking it, and then use it in the negative keyword editor.
Settings
While picking up negative keywords from the search terms report, you can still manually add or edit some.
Export keywords to share with the team. Import to highlight common keywords in the report. Organize work across multiple client accounts by switching between keyword lists.
Keyword mass editor
By default, all keywords are added with no Max. CPC limit, and having Broad match type. Often this leads to losing unlimited amount of money on irrelevant queries.
The solution is to edit all keywords the same way before saving. Mirach SEM adds convenient UI for simplifying it.
Simple, transparent pricing
Easily pays for itself by saving 2-3 hours per week of manual work
5 days of active usage, no credit card required
Learn more about PPC optimization
Practical guides and tips to improve your ad campaigns
How to audit a Google Ads account in 30 minutes
A step-by-step framework for quickly diagnosing account health, spotting budget leaks, and finding the highest-impact optimizations — without spending hours digging
Google Ads search terms report best practices that most PPC managers overlook
A deep dive into the habits and blind spots that even experienced PPC managers overlook when working with the Google Ads Search Terms Report.
All articles
Guides on search term analysis, account audits, match types, Smart Bidding, and more.
Need help? Have questions?
Have questions, feedback, or suggestions? Feel free to reach out! I’m here to help and would love to hear your thoughts on how Mirach SEM can better serve your needs.
"I’m excited that Mirach SEM can save you so much time! There’s always room for improvement, and I’m looking forward to your feedback and suggestions."
Frequently Asked Questions
Most free Chrome extensions fund themselves by selling user data. MirachSEM doesn’t - we’re committed to keeping your data private. That’s why we charge a small fee: to cover development costs while keeping the product as affordable as possible.
Click and drag across the words in the search query table to select them.
You can hide the buttons in the extension settings. There are checkboxes to hide both the keyword picker button and the mass editor button. Even when the button is hidden, the keyword picker panel remains accessible via the keyboard shortcut Ctrl+M (or ⌘+M on Mac).
No, each team member needs their own license. However, we offer team discounts for agencies and teams managing multiple accounts. Contact us to discuss pricing for your team.
MirachSEM includes import/export functionality. You can export your keyword lists and share the file with your team members, who can then import it into their own extension.
MirachSEM supports multiple keyword lists that you can switch between. This lets you pause work on one client and return to it later without losing your progress. Simply create a separate list for each client account.
Please email alex@mirachapps.com with your license details, and we'll help you restore your activation.
The extension is used most often in the Search Terms Report. However, you can also open the keyword picker panel on the Keyword Planner page.